How to land BIG clients at Trade Shows, with Ruth van Vierzen [Growth Moves Podcast]

Mar 27, 2020

This is an automated transcript courtesy of Otter so please excuse any inaccuracies:

Rob Tyson: Welcome back listener. I am here today with Ruth van Vierzen who is the creator of Blockbuster Trade Shows which helps qualifying clients who make big ticket B2B sales from trade shows add an extra hundred thousand to a million dollars from their next trade show.

And I'm really interested in talking to Ruth today because while you're going to get some tips you can use in any trade show situation, she's going to explain how you need to approach things very differently if you're hoping to land big clients. So those nice juicy clients with deal sizes of perhaps $50,000 and up because your approach to when those kinds of clients from a trade show needs to be very different to the kind of approach you might use at say, a consumer show or if you're making low value sales.

In fact, one of the things Ruth is going to explain is how tactics that might be appropriate for low value sales can...

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Writing For Money: £50m Copywriter Glenn Fisher Reveals All

Oct 12, 2018

You will never be more successful than your ability to communicate... and thank the Lord for that.

If writing compelling messages was easy, everyone would be doing it.

And they most certainly are not :)

Glenn Fisher is, however...

A professional direct response copywriter, Glenn's words generated in excess of £50m in sales for publisher Agora, and in this in-depth interview, you’ll get a TON of valuable nuggets you can apply to your business, including:

  • The FIVE most powerful words you can use in your copy to make more sales
  • The ‘no-no’ words and phrases that will kill your sales and conversions
  • The 80/20 rule for copywriting: what matters most?
  • How to write great headlines
  • Writing for online vs. writing for offline
  • Why writing for Facebook Ads and Google Adwords is different
  • Why YOU need to learn the basics of copywriting even if you plan to outsource
  • What ‘direct response’ means – and why you should care
  • Why traditional brand...
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In conversation with Neil Patel

Jun 01, 2017

If you’ve been around online marketing longer than two minutes you’ve probably come across KISSmetrics, Crazy Egg or Hello Bar…

Well, Neil Patel founded (or co-founded) all of those…

As if that wasn’t enough, the Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

The guy is a bona fide online marketing guru…

So would you be curious to know exactly what Neil would do with a thousand marketing bucks right now, to get the best return on investment? Yeah, me too… So I asked him – and, I have to say, his answer surprised me...

Includes:

  • Where Neil would invest his last $1,000 in marketing right now
  • The marketing channel that accounts for less than...
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In conversation with: Scott Oldford

May 04, 2016

Scott Oldford helps entrepreneurs grow their business by helping them implement a sustainable source of qualified leads through online marketing funnels.

And he believes you are missing out on 80% of the potential leads available to you, simply because you are not talking to them in the right way.

Scott began his business career aged 7, selling eggs from his grandfather’s farm. By 16 he ran a multi-million dollar business, by 21 he’d not only lost it all but racked up in excess of $700,000 in debt, and by 23 he’d recovered to create a new business with $1m in revenue. And he’s still only 24!

Read the transcript below of my conversation with Scott, including:

  • What’s a ‘marketing funnel’ and how do we create one?
  • Why you can’t treat all leads the same
  • Scott’s SSF formula for lead generation
  • How to use different types of lead magnet to speak to different types of prospect
  • What kind of email series should you use to...
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