Say the word ‘influencer’ to a member of the general public and their image is probably of some birdbrain posting a lot of lifestyle pictures of them on the beach on Instagram and touting products, but in fact there's much more to influencer marketing than the stereotype, and it comes with UNIQUE benefits...

Whereas in the past, it was only big media companies that could put you in touch with audiences, now of course the internet means everyone can be a publisher, and everyone - at least in theory - can hold the attention of an audience, and so the media game has changed...

As a result, EVERY business should be looking at influencer marketing, and using it in some way... but most people either aren’t doing it, or they’re not doing it in a systematic way.

Enter Cloris Kylie, author of Beyond Influencer Marketing, who helps entrepreneurs build long-lasting relationships with influencers to build authority, grow their audience, and boost revenue to steer us in...

 Yep, you heard right: 

3 things routinely recommended by marketing 'professionals' are in fact big mistakes... 

...and you can hear what they are in the brand new Growth Moves podcast interview with Peter Sandeen.

Peter is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most…. 

TRANSCRIPT (automated by Otter.ai so please excuse any little errors):

Rob Tyson
Welcome back listener. I'm here today with Peter Sandeen. And Peter is best known for creating marketing messages that make people immediately feel that is perfect for me. And I'm really happy to have Peter here he is often called the marketers marketer, because a lot of his clients are, in fact other marketing...

Emma Humphrey is the founder of Genius Marketing, the award-winning creative agency that transforms brands and businesses into bigger, better versions of themselves, and is behind the 2020 Brand Survey which polled over 200 senior marketers for their opinions on brand. 

In this episode of the Growth Moves podcast, Emma explains to Rob the 7 steps to create a strong brand from scratch, including:

• What IS a brand?
• Drayton Bird said ’the best way to build a brand is to sell lots of things with your name on.’ Does Emma agree with that?
• Why should we be thinking about our brand? Why is it valuable? How does having a strong brand help us?
• What is 'Brand Positioning' - what does that mean?
• How to research and test your brand ideas with your target market...
• ...and make sure you don’t get a bum steer
• How long term should our brand planning be? How granular? How is this different to a marketing or PR plan?
• Brand Guidelines -...

This is an automated transcript courtesy of Otter so please excuse any inaccuracies:

Rob Tyson: Welcome back listener. I am here today with Ruth van Vierzen who is the creator of Blockbuster Trade Shows which helps qualifying clients who make big ticket B2B sales from trade shows add an extra hundred thousand to a million dollars from their next trade show.

And I'm really interested in talking to Ruth today because while you're going to get some tips you can use in any trade show situation, she's going to explain how you need to approach things very differently if you're hoping to land big clients. So those nice juicy clients with deal sizes of perhaps $50,000 and up because your approach to when those kinds of clients from a trade show needs to be very different to the kind of approach you might use at say, a consumer show or if you're making low value sales.

In fact, one of the things Ruth is going to explain is how tactics that might be appropriate for low value sales can...

Matt Rudnitsky of Platypus Publishing helps entrepreneurs write unputdownable books that leave legacies, make an impact and get you noticed.

In this episode of Growth Moves, Rob Tyson talks to Matt about the best ways to use a book to grow your business in 2020, including:

• They say everyone’s got a book in ‘em… but should everyone write a book? Who should? Who shouldn’t?
• What’s the point of writing a book to grow your business? Book sale revenue…?
• WHEN should you write a book? At what stage in your career?
• The REAL Way To Grow Your Business With A Book: where your book should fit in your ‘funnel’
• How to write a good book as opposed to just a business-card type book
• How much does a ghostwriter actually DO? How much interaction with the ‘author’ is typical?
• In a world of noise, how can we ‘cut through’ with our book?
• How to motivate yourself to get it done - practical steps, ‘tricks’ and 'forcing...

You will never be more successful than your ability to communicate... and thank the Lord for that.

If writing compelling messages was easy, everyone would be doing it.

And they most certainly are not :)

Glenn Fisher is, however...

A professional direct response copywriter, Glenn's words generated in excess of £50m in sales for publisher Agora, and in this in-depth interview, you’ll get a TON of valuable nuggets you can apply to your business, including:

• The FIVE most powerful words you can use in your copy to make more sales
• The ‘no-no’ words and phrases that will kill your sales and conversions
• The 80/20 rule for copywriting: what matters most?
• How to write great headlines
• Writing for online vs. writing for offline
• Why writing for Facebook Ads and Google Adwords is different
• Why YOU need to learn the basics of copywriting even if you plan to outsource
• What ‘direct response’ means – and why you should care
• Why traditional brand...

If you’ve been around online marketing longer than two minutes you’ve probably come across KISSmetrics, Crazy Egg or Hello Bar…

Well, Neil Patel founded (or co-founded) all of those…

As if that wasn’t enough, the Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

The guy is a bona fide online marketing guru…

So would you be curious to know exactly what Neil would do with a thousand marketing bucks right now, to get the best return on investment? Yeah, me too… So I asked him – and, I have to say, his answer surprised me...

Includes:

• Where Neil would invest his last $1,000 in marketing right now
• The marketing channel that accounts for less than...

Scott Oldford helps entrepreneurs grow their business by helping them implement a sustainable source of qualified leads through online marketing funnels.

And he believes you are missing out on 80% of the potential leads available to you, simply because you are not talking to them in the right way.

Scott began his business career aged 7, selling eggs from his grandfather’s farm. By 16 he ran a multi-million dollar business, by 21 he’d not only lost it all but racked up in excess of $700,000 in debt, and by 23 he’d recovered to create a new business with $1m in revenue. And he’s still only 24!

Read the transcript below of my conversation with Scott, including:

• What’s a ‘marketing funnel’ and how do we create one?
• Why you can’t treat all leads the same
• Scott’s SSF formula for lead generation
• How to use different types of lead magnet to speak to different types of prospect
• What kind of email series should you use to...