Yep, you heard right:
3 things routinely recommended by marketing 'professionals' are in fact big mistakes...
...and you can hear what they are in the brand new Growth Moves podcast interview with Peter Sandeen.
Peter is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most….
TRANSCRIPT (automated by Otter.ai so please excuse any little errors):
Welcome back listener. I'm here today with Peter Sandeen. And Peter is best known for creating marketing messages that make people immediately feel that is perfect for me. And I'm really happy to have Peter here he is often called the marketers marketer, because a lot of his clients are, in fact other marketing...
Emma Humphrey is the founder of Genius Marketing, the award-winning creative agency that transforms brands and businesses into bigger, better versions of themselves, and is behind the 2020 Brand Survey which polled over 200 senior marketers for their opinions on brand.
In this episode of the Growth Moves podcast, Emma explains to Rob the 7 steps to create a strong brand from scratch, including:
This is an automated transcript courtesy of Otter so please excuse any inaccuracies:
Rob Tyson: Welcome back listener. I am here today with Ruth van Vierzen who is the creator of Blockbuster Trade Shows which helps qualifying clients who make big ticket B2B sales from trade shows add an extra hundred thousand to a million dollars from their next trade show.
And I'm really interested in talking to Ruth today because while you're going to get some tips you can use in any trade show situation, she's going to explain how you need to approach things very differently if you're hoping to land big clients. So those nice juicy clients with deal sizes of perhaps $50,000 and up because your approach to when those kinds of clients from a trade show needs to be very different to the kind of approach you might use at say, a consumer show or if you're making low value sales.
In fact, one of the things Ruth is going to explain is how tactics that might be appropriate for low value sales can...
In this episode of Growth Moves, Rob Tyson talks to Matt about the best ways to use a book to grow your business in 2020, including:
You will never be more successful than your ability to communicate... and thank the Lord for that.
If writing compelling messages was easy, everyone would be doing it.
And they most certainly are not :)
Glenn Fisher is, however...
A professional direct response copywriter, Glenn's words generated in excess of £50m in sales for publisher Agora, and in this in-depth interview, you’ll get a TON of valuable nuggets you can apply to your business, including:
If you’ve been around online marketing longer than two minutes you’ve probably come across KISSmetrics, Crazy Egg or Hello Bar…
Well, Neil Patel founded (or co-founded) all of those…
As if that wasn’t enough, the Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
The guy is a bona fide online marketing guru…
So would you be curious to know exactly what Neil would do with a thousand marketing bucks right now, to get the best return on investment? Yeah, me too… So I asked him – and, I have to say, his answer surprised me...
Scott Oldford helps entrepreneurs grow their business by helping them implement a sustainable source of qualified leads through online marketing funnels.
And he believes you are missing out on 80% of the potential leads available to you, simply because you are not talking to them in the right way.
Scott began his business career aged 7, selling eggs from his grandfather’s farm. By 16 he ran a multi-million dollar business, by 21 he’d not only lost it all but racked up in excess of $700,000 in debt, and by 23 he’d recovered to create a new business with $1m in revenue. And he’s still only 24!
Read the transcript below of my conversation with Scott, including: