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Lots of Competition? Great!!!

Sep 12, 2020

Often, I’ll talk to someone who says:

‘I’m a bit worried that everyone else seems to be doing what I plan to do… 

...there seems to be an awful lot of competition.’

To which my usual reply is:

‘Great!’

You shouldn’t fear competition. Now...

There IS one thing you SHOULD fear which I'll get to in a moment.

But...

All things being equal, the presence of competition is the best indication a given market is VIABLE.

That it contains people who BUY products and services to solve their problems.

So you shouldn’t fear competition, but…

You SHOULD fear:

Your inability to differentiate.

In ‘busy’ or even saturated markets, being better arguably isn’t as good as being different.

There may be ‘nowt new under the sun,’ but…

There ARE always different spins…

...different styles...

...different emphases…

...different routes to the goal.

Need an example?

Think back to Apple’s wildly successful...

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Using Thought Leadership To Create A Business Out Of Your Expertise, with Warren Knight

Aug 26, 2020

Warren Knight is an award-winning keynote speaker, top 100 Global and Tech Influencer, an internationally recognised as a speaker, trainer, and coach on Digital Leadership & Digital Transformation and author of the book Think #Digital First. And, in the latest episode of the Growth Moves podcast, he talks to Rob about Using Thought Leadership To Create A Business Out Of Your Expertise...

Includes:

  • What is thought leadership?
  • What are some practical things you can do to help settle on the right identity, the right positioning, for thought leadership?
  • What are some of the different business models thought leaders can follow, and which does Warren tend to like the best?
  • Once we’ve decided on our positioning, and our business model, what’s the best strategy to begin to take all that to market?
  • ‘Content marketing’ has been a buzzword for so long people may be confused about what it even means. On a practical level, how should thought leaders use content...
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Fearless And Fun Selling via Email, with Natalie Phillips

Aug 12, 2020

Natalie Phillips is a big advocate for email marketing and the way it can be used to reclaim your time and grow your business. She has over a decade of email experience, managing email lists from zero to a million subscribers and in the new episode of the Growth Moves podcast, Natalie and I cover:

  • Email marketing - old hat or never better?
  • The general email marketing approach Natalie likes the best
  • What’s the best way to plan our email marketing campaigns?
  • Why is there fear, and how can we be fearless?
  • How can we be fun?
  • Should our emails come from us as individuals?
  • What should they LOOK like - graphics, or plain…?
  • How do we create a feeling of trust in our email marketing?
  • How do we strike the balance between helping, and selling? Can you give too much away?
  • Essential elements for fun and fearless email that makes sales
  • How often should we send email?
  • Should we worry about unsubscribes?
  • What benchmarks should we look for in our email marketing?
  • To...
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How to Host Your First Profitable Online Summit, with Krista Miller

Jun 09, 2020

LISTEN ABOVE - OR READ THE FULL TRANSCRIPT BELOW

Running your own online 'summit' or conference is not just a new income stream - it can also bring you tons of new leads, enhance your credibility and authority around your topic, and open up valuable new relationships with experts in your space.

So how do you get started, and ensure your first online summit is a profitable success?

Well, Krista Miller of Summit In A Box is an expert in exactly that, and she's here to tell me all about it!

Listen above or read the FULL TRANSCRIPT below, including: 

  • What's IS an ‘online summit?’
  • The different models of summit we can use - and the one Krista recommends you start with
  • As host, should you present a product or program of yours during the summit, or leave that for another time?
  • Should you allow your speakers to ‘pitch' at all, or is that a no-no?
  • How ‘big’ should we aim for our first summit?
  • How do we pick a good...
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The Power Of Story For Your Business with Ian Sanders

May 29, 2020

We are 'hard wired' to respond to story and if you're not actively using it in your marketing and business communications, you're achieving a fraction of the success you could be. Ian Sanders is an expert on this topic and it was my pleasure to pick his brains on it in the brand new Growth Moves podcast...

A creative consultant, storyteller, coach and author on a mission to get people energised about their work lives, Ian brings a fresh approach to spark change and inspire organisations, teams and individuals, and we talked about:

  • The key ingredient every story needs to make emotional impact - and why a lot of business 'stories' miss this out
  • Does the Coronavirus reaction prove that story trumps data?
  • The particular types of story that we should look for and create, because they tend to get attention
  • Why it’s vital to know your own personal story, and how that informs your business life
  • How to use your business, brand or organisation...
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You’re Leaking Profit! Here's How You Fix That, with Bryony Thomas

May 28, 2020

Ever feel you're thrashing around in a deathly struggle to fill your 'bucket' with new leads or traffic... driving yourself insane with the latest tactic or 'fix' of the day... but never getting the consistent marketing results you want?

The good news is, you aren't necessarily doing that stuff wrong...

Bryony Thomas says your real problem is simple: while you're focused on turning the 'taps' of demand, your actual profit is simply 'leaking' away, and in the brand new Growth Moves podcast she explains what you should do about that....

Bryony is the creator of the award-winning Watertight Marketing methodology, captured in her best-selling book of the same name. With over a decade working with clients including Microsoft, Dell and Experian, Bryony set up her own consulting business focussed on helping scaling businesses put a sustainable sales-driving marketing operation in place. Her unique process has been refined over the last decade and used across more than...

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How To Grow After Covid By Playing A Different Game with Erik Luhrs

May 20, 2020

Erik Luhrs is known as the "Bruce Lee of Revenue Generation," and he is the creator of Revenue Kung-Fu. He works with Founders of SaaS and Expert-Service companies to unlock the growth potential in their business, while unlocking their own potential. In this episode of the Growth Moves podcast, Rob talks to Erik about How You Can Grow Revenue Even Bigger & Better After Covid... By Playing A Different Game...

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3 Steps To Cut Through The Noise And Build REAL Connection On Social Media with Julia Bramble

May 20, 2020

Anyone can add to the noise on social media platforms by pumping out content... but actually cutting through the noise and creating a real connection with individuals is where the value is... and it's much harder to do.

Luckily, Julia Bramble, unique combination of PhD forensic scientist, empathic communicator and spectacularly popular presenter is here with Rob to explain the 3 steps to cutting through and building REAL connection with your audience...

TRANSCRIPT:
(Automated so please excuse any little errors!)

Rob Tyson 0:03
Welcome back listener Rob Tyson here and in the last episode, I was talking to Ian Anderson Gray about the three steps to start and be successful with live video on Facebook, LinkedIn and YouTube. So be sure to catch up on that one. If you missed it. It was a really good one. And I'm here today with Julia Bramble. Now Julia is going to make it simple for you to get results from social media and online marketing. She is a unique combination of PhD forensic...

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3 Steps To Live Video Success On Facebook, LinkedIn & YouTube with Ian Anderson Gray

May 19, 2020

Rob's guest for this episode of the Growth Moves podcast is Ian Anderson Gray, the king of live video.

Listen to discover how you can create loads more impact, authority and profit with the power of confident live video on the big, high traffic platforms where your prospects hang out: Facebook, LinkedIn and YouTube…

TRANSCRIPT:

Rob Tyson: Welcome back listener. Rob Tyson here. Now, in the last episode, I talked to B2B lead generation expert Sarah Hughes about four free ways to generate B2B leads in lockdown and beyond. So, be sure to catch up on that if you missed it. But I'm here today with Ian Anderson Gray. Now, Ian, I call the king of live video, and he helps entrepreneurs create loads more impact, authority and profits through the power of confident live video. You may have seen Ian around actually. He is an in-demand speaker and he speaks at events like Social Media Marketing World in the U.S., Content Marketing World, New Media Europe. So, he is a great person to have...

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4 FREE Ways to Generate B2B Leads in Lockdown AND Beyond with Sarah Hughes

Apr 28, 2020

At the time of recording this episode of the Growth Moves podcast we’re under ‘house arrest’ due to coronavirus but these are strategies you can use to generate B2B leads well beyond that...

My guest Sarah Hughes is regarded as the B2B Lead Generation Expert, with a specific focus on LinkedIn, and in this show she shares 4 FREE Ways to Generate B2B Leads in Lockdown AND Beyond…

Listen in or read the automated TRANSCRIPT, courtesy of Otter, below:

Rob Tyson
Welcome back listener Rob Tyson here and in the last episode, I talked to deliverability expert Adrian Savage about how to double your email open rates in four steps. So you must catch up on that one. If you missed it. It was really good. But I'm here today with Sarah Hughes. Now Sarah is regarded as the b2b lead generation expert with a specific focus on LinkedIn. And in this show, she's going to be sharing four free ways to generate b2b leads in lockdown and beyond because at the time of...

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