Rob's guest for this episode of the Growth Moves podcast is Ian Anderson Gray, the king of live video.

Listen to discover how you can create loads more impact, authority and profit with the power of confident live video on the big, high traffic platforms where your prospects hang out: Facebook, LinkedIn and YouTube…

TRANSCRIPT:

Rob Tyson: Welcome back listener. Rob Tyson here. Now, in the last episode, I talked to B2B lead generation expert Sarah Hughes about four free ways to generate B2B leads in lockdown and beyond. So, be sure to catch up on that if you missed it. But I'm here today with Ian Anderson Gray. Now, Ian, I call the king of live video, and he helps entrepreneurs create loads more impact, authority and profits through the power of confident live video. You may have seen Ian around actually. He is an in-demand speaker and he speaks at events like Social Media Marketing World in the U.S., Content Marketing World, New Media Europe. So, he is a great person to have...

At the time of recording this episode of the Growth Moves podcast we’re under ‘house arrest’ due to coronavirus but these are strategies you can use to generate B2B leads well beyond that...

My guest Sarah Hughes is regarded as the B2B Lead Generation Expert, with a specific focus on LinkedIn, and in this show she shares 4 FREE Ways to Generate B2B Leads in Lockdown AND Beyond…

Listen in or read the automated TRANSCRIPT, courtesy of Otter, below:

Rob Tyson
Welcome back listener Rob Tyson here and in the last episode, I talked to deliverability expert Adrian Savage about how to double your email open rates in four steps. So you must catch up on that one. If you missed it. It was really good. But I'm here today with Sarah Hughes. Now Sarah is regarded as the b2b lead generation expert with a specific focus on LinkedIn. And in this show, she's going to be sharing four free ways to generate b2b leads in lockdown and beyond because at the time of...

Email marketing is STILL the most powerful online marketing channel but ONLY if our emails are getting read and step 1 in that is getting them delivered...

Adrian Savage is an expert in email deliverability, founder of Deliverability Dashboard and all about helping you avoid the Spam folder and win the email race to the Inbox. Including:

• What is ‘deliverability’ - what does it mean?
• What’s an average open rate - and what’s possible when we work on our deliverability?
• How important your email platform is...
• Plus: the one platform Adrian 'wouldn't touch with a bargepole'
• If our deliverability is poor, is that a good reason to move platforms?
• What happens if we do nothing?
• The point after which you should NEVER email a subscriber
• Why subscribers who join your list but don't engage for 14 days need to be dealt with promptly too
• How long until we can expect results from our deliverability activities
• The 4 key steps to get twice as many people reading your...

Dave Plunkett is a partnership expert with 20 years' experience working in the membership space and a partnership director at LuMilona. In this episode of the Growth Moves podcast Rob talks to Dave about the top 5 mistakes stopping you from running a perfect partner program for lead generation - and how to overcome them...

Say the word ‘influencer’ to a member of the general public and their image is probably of some birdbrain posting a lot of lifestyle pictures of them on the beach on Instagram and touting products, but in fact there's much more to influencer marketing than the stereotype, and it comes with UNIQUE benefits...

Whereas in the past, it was only big media companies that could put you in touch with audiences, now of course the internet means everyone can be a publisher, and everyone - at least in theory - can hold the attention of an audience, and so the media game has changed...

As a result, EVERY business should be looking at influencer marketing, and using it in some way... but most people either aren’t doing it, or they’re not doing it in a systematic way.

Enter Cloris Kylie, author of Beyond Influencer Marketing, who helps entrepreneurs build long-lasting relationships with influencers to build authority, grow their audience, and boost revenue to steer us in...

 Yep, you heard right: 

3 things routinely recommended by marketing 'professionals' are in fact big mistakes... 

...and you can hear what they are in the brand new Growth Moves podcast interview with Peter Sandeen.

Peter is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most…. 

TRANSCRIPT (automated by Otter.ai so please excuse any little errors):

Rob Tyson
Welcome back listener. I'm here today with Peter Sandeen. And Peter is best known for creating marketing messages that make people immediately feel that is perfect for me. And I'm really happy to have Peter here he is often called the marketers marketer, because a lot of his clients are, in fact other marketing...

Emma Humphrey is the founder of Genius Marketing, the award-winning creative agency that transforms brands and businesses into bigger, better versions of themselves, and is behind the 2020 Brand Survey which polled over 200 senior marketers for their opinions on brand. 

In this episode of the Growth Moves podcast, Emma explains to Rob the 7 steps to create a strong brand from scratch, including:

• What IS a brand?
• Drayton Bird said ’the best way to build a brand is to sell lots of things with your name on.’ Does Emma agree with that?
• Why should we be thinking about our brand? Why is it valuable? How does having a strong brand help us?
• What is 'Brand Positioning' - what does that mean?
• How to research and test your brand ideas with your target market...
• ...and make sure you don’t get a bum steer
• How long term should our brand planning be? How granular? How is this different to a marketing or PR plan?
• Brand Guidelines -...

This is an automated transcript courtesy of Otter so please excuse any inaccuracies:

Rob Tyson: Welcome back listener. I am here today with Ruth van Vierzen who is the creator of Blockbuster Trade Shows which helps qualifying clients who make big ticket B2B sales from trade shows add an extra hundred thousand to a million dollars from their next trade show.

And I'm really interested in talking to Ruth today because while you're going to get some tips you can use in any trade show situation, she's going to explain how you need to approach things very differently if you're hoping to land big clients. So those nice juicy clients with deal sizes of perhaps $50,000 and up because your approach to when those kinds of clients from a trade show needs to be very different to the kind of approach you might use at say, a consumer show or if you're making low value sales.

In fact, one of the things Ruth is going to explain is how tactics that might be appropriate for low value sales can...

Matt Rudnitsky of Platypus Publishing helps entrepreneurs write unputdownable books that leave legacies, make an impact and get you noticed.

In this episode of Growth Moves, Rob Tyson talks to Matt about the best ways to use a book to grow your business in 2020, including:

• They say everyone’s got a book in ‘em… but should everyone write a book? Who should? Who shouldn’t?
• What’s the point of writing a book to grow your business? Book sale revenue…?
• WHEN should you write a book? At what stage in your career?
• The REAL Way To Grow Your Business With A Book: where your book should fit in your ‘funnel’
• How to write a good book as opposed to just a business-card type book
• How much does a ghostwriter actually DO? How much interaction with the ‘author’ is typical?
• In a world of noise, how can we ‘cut through’ with our book?
• How to motivate yourself to get it done - practical steps, ‘tricks’ and 'forcing...

You will never be more successful than your ability to communicate... and thank the Lord for that.

If writing compelling messages was easy, everyone would be doing it.

And they most certainly are not :)

Glenn Fisher is, however...

A professional direct response copywriter, Glenn's words generated in excess of £50m in sales for publisher Agora, and in this in-depth interview, you’ll get a TON of valuable nuggets you can apply to your business, including:

• The FIVE most powerful words you can use in your copy to make more sales
• The ‘no-no’ words and phrases that will kill your sales and conversions
• The 80/20 rule for copywriting: what matters most?
• How to write great headlines
• Writing for online vs. writing for offline
• Why writing for Facebook Ads and Google Adwords is different
• Why YOU need to learn the basics of copywriting even if you plan to outsource
• What ‘direct response’ means – and why you should care
• Why traditional brand...