Fearless And Fun Selling via Email, with Natalie Phillips

Natalie Phillips is a big advocate for email marketing and the way it can be used to reclaim your time and grow your business. She has over a decade of email experience, managing email lists from zero to a million subscribers and in the new episode of the Growth Moves podcast, Natalie and I cover:

• Email marketing - old hat or never better?
• The general email marketing approach Natalie likes the best
• What’s the best way to plan our email marketing campaigns?
• Why is there fear, and how can we be fearless?
• How can we be fun?
• Should our emails come from us as individuals?
• What should they LOOK like - graphics, or plain…?
• How do we create a feeling of trust in our email marketing?
• How do we strike the balance between helping, and selling? Can you give too much away?
• Essential elements for fun and fearless email that makes sales
• How often should we send email?
• Should we worry about unsubscribes?
• What benchmarks should we look for in our email marketing?
• To what extent can / should we automate our email marketing?
• Natalie's favourite tools for email marketing

Listen in now and discover simple ideas to up your email marketing game, then get Natalie's free email content planner.