We've been hearing for 20 years that email marketing is on its way out... and it's still nonsense! Running your own, opt-in email newsletter - even if 'newsletter' is not what you call it - is still priority number 1 in my eyes.
But how do you get subscribers?
What should you send them, and how often?
And finally, how do you generate business with your email newsletter?
My guest on the latest Growth Moves podcast episode is Nathan Littleton, who sends over one million emails every year on behalf of his clients ranging from small accountancy firms to international franchises, and in this show he shares his three essential pillars for winning with email newsletters. Including:
This was a really good conversation - listen in now to hear it all...