1. Hitch Your Wagon to Breaking News
2. Call Out Your Prospect
3. Personalize It
4. Propose a Proposition
5. Go for Shock Value
6. Use an Intriguing Word or Phrase
7. Try an Interesting Juxtaposition
8. Let’s Make a Deal!
9. Ask a Burning Question
10. Express a Common Frustration
11. Tell a Riveting Story
12. Put it in Your Reader’s Voice
13. Put it in a Customer’s Voice
14. Drop a BIG Name
15. Be an Advocate for the Reader
16. Show a Little Leg
17. Directly Address your Prospect’s Dominant Emotion
18. Create or Solve a Mystery
19. Use the Power of "IF" and "WHEN"
20. Pound the Pulpit!
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21. Offer Sweet Revenge
22. Attack the Enemy Head-On
23. Breaking News
24. Arouse Prurient Interest
25. Confirm a Dark Suspicion or Fear
26. Expose a Scandal
27. Start a Stopwatch
28. Set a Deadline
29. Set a Benchmark
30. Write a 1,000-Word Headline
31. Make a Startling Prediction
32. Wrestle with a Paradox
33. Become a Name-Dropper
34. Debunk a Myth
35. Get Star Struck
36. Defuse a Sticky Situation
37. Offer a Cheap Alternative
38. Go Out on a Limb
39. Paint a Vivid Word Picture
40. Draw a Startling Comparison
This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package go to www.makepeacetotalpackage.com.
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